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Pioneer chooses Wolfson audio DACs for its advanced Blu-ray player
Thursday, September 4, 2008
Wolfson’s high performance audio technology enables Pioneer’s players to achieve true high definition cinema sound.

Edinburgh, 4 September 2008 – Wolfson Microelectronics (LSE:WLF.L) announces that its WM8740 high performance stereo DAC has been selected by Pioneer Electronics for use in its latest Blu-ray home theatre disc player. 

With its new Blu-ray player (model BDP-LX71 in the EU/Japan and BDP-05FD in North America) Pioneer aims to outperform current desktop players and ’redefine the world of digital entertainment’. To achieve this Pioneer has utilised the most sophisticated components available to bring a true cinema experience to the home. Pioneer has used its proprietary high-quality video feature “Pure Cinema" alongside four Wolfson WM8740 DACs to provide top quality, high definition sound and deliver the complete audio performance that film studios intended audiences to experience.

Wolfson’s WM8740 high performance 24-bit 192 kHz stereo DAC features world class SNR (signal-to-noise ratio) and ultra low THD (total harmonic distortion) to provide the ultra high fidelity audio experience instrumental in helping Pioneer achieve its reference quality audio playback.

"Pioneer adopted Wolfson’s DAC for this new application following extensive assessment of its sound quality. We recognised the WM8740’s excellent SNR performance and its ability to reproduce original sounds flawlessly," commented Pioneer Japan.

Nat Edington, VP of Marketing at Wolfson comments, “We are delighted that Pioneer has endorsed Wolfson’s high performance ‘Pure Sound’ audio by choosing our technology to help deliver the high-resolution listening experience central to its new Blu-ray disc player.”

About Wolfson Microelectronics 
Wolfson Microelectronics plc is a leading global provider of high performance, mixed-signal semiconductors to the consumer electronics market.
Renowned worldwide for its high performance audio and ultra low power consumption, Wolfson devices are at the heart of many of the world’s highest profile consumer electronics products, including mobile phones, mp3 players, flat panel TVs and in-car infotainment systems. Wolfson technology enables exciting new end-user experiences by connecting the digital world to the human senses.

Headquartered in Edinburgh, UK, Wolfson has sales and engineering offices in the USA, Japan, China, Taiwan, Korea, Singapore and India.

Wolfson Microelectronics plc is listed on the London stock exchange (LSE: WLF.L).

For more information about Wolfson Microelectronics, please visit:
www.wolfsonmicro.com or sign up for Wolfson eNews at: www.wolfsonmicro.com/enews


Contacts
Chris King
EML
Tel: +44 (0) 208 408 8000
Email: wolfson@eml.com

Anne Connolly
Wolfson Microelectronics plc
Tel: +44 (0) 131 272 7000
Email: anne.connolly@wolfsonmicro.com
 
CORPORATE
Anne Connolly
Marcom Manager
Wolfson Microelectronics
anne.connolly@wolfsonmicro.com
+44 (0)131 272 7159
US
Al Haun
Precision Communications
al_haun@comcast.net
+1 (508) 876 9400
EUROPE
David Marsden
EML
wolfson@eml.com
+44 (0)208 408 8000
JAPAN
David Huerta
Jspin Communications
david@jspin.co.jp
+81 352 691 038
CHINA
Sunray Liu
Beijing New Synergy Consulting
sunray@1and7.com
+86 10 8811 3067
SOUTH KOREA
Terry Kim
Shout Korea Communications
wolfson@shoutkorea.com
+82 255 89890
TAIWAN
Thomas Chou
Access PR
wolfson@accesspr.com.tw
+ 888 2 8773 4277
ROW
Anne Connolly
Marcom Manager
Wolfson Microelectronics
anne.connolly@wolfsonmicro.com
+44 (0)131 272 7159
 
 
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